Yes it can... But it works best when you 'pre-sell' a specific item with your content (an email or a blog post) and then link directly to that product's sales page on their site. Don't expect people to 'look around and shop' there... Give specific recommendations for the products that solve peoples' problems and link them directly to those products!
Forms of new media have also diversified how companies, brands, and ad networks serve ads to visitors. For instance, YouTube allows video-makers to embed advertisements through Google's affiliate network. New developments have made it more difficult for unscrupulous affiliates to make money. Emerging black sheep are detected and made known to the affiliate marketing community with much greater speed and efficiency.